Month: September 2018

Harvard Business Review launched a quick piece today on Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense. From the targeted customer experience perspective, one's got to build something that they can really response with their brand. In the case below, people expect Godiva to offer classy but not too extremely pricey chocolate … Continue reading Cross Pollination of Brand Equity Across Other Product Experiences

Most of us have heard that Apple's products, or for that matter, most technology products, last on average ~ 2 years. Manufacturers of these hardware can put the pieces through strenuous test cycles, one that closely mimics the average amount of times we will press on that phone button etc. over the lifespan of 2-year … Continue reading Product Life Cycle and Duration + Revenue Optimization

Synopsis of the Marketing of a Luxurious (“Royalty”) Experience for soon-to-be-retired-term "Royalty" guests.  I tied in facets of human psychology and emotional reactions, capital market, capitalism and ultimately, pulling a circle of life back to Ben Horowitz's (co-founder of Andressen Horowitz) recent state about pricing power and moat in your product. Since the dawn of humanity there … Continue reading Synopsis of the Marketing of a Luxurious (“Royalty”) Experience