Brandless (selling everyday necessities for $3. Generation Z will be price insensitive due to being exposed to more perspectives on all topics via the proliferation of social media). There is a lot of psychological studies that shows how the opinions of the herd or a group of people change when they are exposed with more information and perspectives, whether it’s impartial is not the question since its all relative anyways, but having more variables allows one to make relatively more sound decision making. From product branding perspective, it means pure exposure (i.e. Super Bowl exposure) and exposure volume is not as effective as delivering conversion it used to be versus back in the 1990’s to mid-2000’s.
- I am starting to see a few media agencies born on the west coast trying to market to Generation Z, which will soon be the leading growth in % terms in purchasing power. Start an agency that only hires middle and high schoolers.
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- Also, media agency is very very prone to M&A (which isn’t too bad from operator’s perspective), historically given the highly local concentration of networks, vendors and basically power/revenue. And to that effect, the whole global marketing market is controlled by like 3 players in total (WPP is one of them three).
Intersection notepad 