Heard a credit manager with an “all brands are dying” thesis. If in the future you get things delivered to your door, what difference do premium-priced brands that fight for aisle space make? First it was magazines, next cereals, household cleaning items, etc. I am personally very positive on the future growth prospect of Morgan Hirsh‘s Public Goods and Brandless, Inc..
Last 3 months of 2017 marked 1st time since 2011 that average prices for products sold by P&G and Colgate-Palmolive fell. “The heyday of the brand itself being enough of a differentiator to demand a higher price point . . . is diminishing.” #direct-to-consumer #DTC
Also, I believe Public Goods is currently engaging in a very interest and brand new capital financing model with 500Startups via @22xFund. This allows HNW individuals to essentially own equity in 20 500Startups startups via just one single token investment. I went through the whitepaper and slides and got to say a whole lot of effort was put into this. Would be worth deeper discussion/future observations on how accountability, transparency and reporting is managed via this new equity/capital financing avenue. https://www.22xfund.com/
