In many ways, text messages is still the dark web of sharing and commerce. Unlike social shares and link tracking, it’s extremely difficult to know what’s going on in folks’ private text conversations. But it’s clear that a lot of activity goes on there––and it’s no surprise that brands (smart ones at least), would be thinking of ways of capitalizing on that ease of use.
Dirty Lemon Beverages is one of those companies that moved their conversion funnel to SMS text. The majority of their SMS texts are answered by bot. Could this be one of the major conversion funnels in the future, after all, the click-through rate on text messages is still way higher and to a large extent, easier to pinpoint, attribute and quantify.
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