Today on my drive to meet with one of @Enjoyful customers to discuss the pain points they are facing with their customer/user flow, from becoming aware of the brand to making their 1st purchase to ultimately making their recurring purchases, I pop up my @Rockship.FM and came across a very interest podcast episode (btw, I set … Continue reading Customer Acquisition via Arbitrary Weather Data?
CPG Brands Going Brandless?
I am starting to see a few brands like Brandless, Inc. and Public Goods popping up here and there and have noticed a few things: (1) There are different ways they play with the margin game, each with its own implications. (a) Fixing the price @ </= $3 (b) Offering a lower price relative to … Continue reading CPG Brands Going Brandless?
Intersection notepad 