“People don’t want apps for every single business that you interact with,” says David Marcus, head of Facebook Messenger, “…just have a message within a nicely designed bubble … [that’s a] much nicer experience than an app.” Under his charge, Facebook Messenger has tested this approach, building integrations with high profile partners as well as opening up a bot API.

I was extremely excited when Facebook announced the availability of bot programs in Messenger last week. I went on the app and tried WSJ and the weather bot but weren’t totally satisfied with the UX. To some extent, the daily response from the weather bot felt like a spam reply to me.

As a user, I want my apps to have relatively consistent concept of identity, payments, offline storage, and data sharing. I want to be able to quickly add someone in person or from their website to my contacts.

 

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